Hi 👋 I’m Pat, a Tampa-based marketing professional who's passionate about driving results and creating meaningful connections.
My journey in marketing began by developing SEO content for agencies across the US, which ignited my curiosity for creating compelling narratives that resonate with diverse audiences. After graduating from Southern New Hampshire University with a BSc in Digital Marketing, I joined the marketing team at Frontdesk, strategizing and managing organic and paid media campaigns. Although my time was cut short due to COVID, I quickly landed a project management role at Threatpost developing new digital media products to serve global brands. My expertise then led me to join the team at Vert Digital as a Digital Media Planner collaborating on paid media campaigns with Fortune 1000 brands. After more than half a year in my role, I was invited to join the digital marketing team at Pegasystems, spearheading their ABM programs within the paid social and programmatic space.
Throughout my career, I've held various leadership roles, including VP of Communications, VP of Collegiate Relations, and President of the Boston Chapter of the American Marketing Association. I’m also keen on continuous learning; I have certifications in Google Analytics, Google Ads, Drift, Hubspot, and Project Management and I'm an MBA Candidate at the University of Miami.
Outside of work, I'm a big sports fan (Go Bucs!), enjoy spending quality time with my dog, Bowser, and volunteer with Hope on the Horizon, a humanitarian nonprofit that supports homeless families in need.
This is your Education description. Concisely describe your degree and any other highlights of your studies. Make sure to include relevant skills, accomplishments, and milestones gained. Don’t forget to adjust the timeframe in the subtitle.
oct 2021-apr 2022
Digital Media Planner
Developed custom marketing and advertising solutions focused on a wide range of clients using search, paid social, mobile, and digital tactics/strategies
Setup, optimized and trafficed digital media campaigns through self-serve platforms such as Facebook, Twitter, Google Ads and 3rd Party Ad Servers/Tools such as DoubleClick Campaign Manager and other native tool
Coordinated with Account Strategy, Brand Strategy, Creative and Development to create cohesive, integrated campaigns
Clients: Racetrac, First Watch, University of Tennessee, Amdro, Saia, Finstro, TruStile, RentPath (Rent.com, ApartmentGuide.com), Realogy
nov 2019-oct 2021
Managed Threatpost’s diverse lineup of digital media products (webinars, ebooks, research papers, newsletters, articles, microsites, virtual events, podcasts); researched and developed new products to drive revenue and sponsorship opportunities
Enhanced the performance of Threatpost’s product line; enewsletter open rate 31% above industry average and CTR 12% above industry average, webinar registrations and attendees up 100% YoY
Worked alongside the sales team to implement quicker campaign delivery and reporting processes, increase the YoY client retention rate, and identified new partnerships that helped Threatpost increase revenue by 250% YoY
Clients: Palo Alto Networks, Cisco Systems, NordVPN, Fortinet, Imperva, Keeper Security, Uptycs, Cybersixgill
oct 2017-may 2021
Southern New Hampshire University
Concentration in Digital Marketing
Activities and Societies: Magna Cum Laude, National Society of Leadership and Success